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Case Studies
Marketing Cloud Implementation — Salesforce
AIRLINES & CRM / MARTECH Airlines

Marketing Cloud Implementation — Salesforce

Our client is a leading European airline with operations spanning the continent, using Salesforce to power its marketing campaigns. As the airline looked to deepen customer engagement and scale personalized campaigns across channels, it needed a unified, accelerated Salesforce Marketing Cloud implementation — one that could support detailed analytics, precise lead segmentation, and marketing funnel tracking from day one. We partnered with the airline to design, build, and launch that platform on a compressed timeline.

Overview

Key Highlights

Problem Statement

Needed a complete Salesforce Marketing Cloud implementation on an accelerated timeline, with multi-channel integrations spanning SMS, email, calls, and web.

Approach

Implemented and fine-tuned Salesforce Marketing Cloud to scale marketing campaigns, integrating multiple channels for a seamless customer experience.

Results

Delivered a 20x improvement in lead segmentation and a 45% increase in revenue sold to new customers.

Project Overview

Details & Results

Problem Statement
  • Need to improve customer experience
  • Enable detailed analytics, lead segmentation, and marketing funnel tracking
  • Integration with multiple channels
Solution

Salesforce Marketing Cloud was implemented and fine-tuned to run and scale all marketing campaigns. 

  • Integrated multiple channels — Email, Web, SMS, and Calls — to enable a seamless experience for the customer
Outcomes
  • Lead Segmentation: Achieved a 20x improvement in lead segmentation
  • Revenue Growth: Delivered a ~45% increase in revenue sold to new customers
  • Platform Implementation: Rolled out Salesforce Marketing Cloud with full campaign management
  • Engagement: Implemented Journey Builder to set up B2C engagement
  • Efficiency: Improved cycle times for campaigns and results monitoring through automation
  • Scalability: Enabled Social Studio workspace and A/B testing, creating a scalable infrastructure for all marketing campaigns and easy iteration through detailed analytics

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