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Case Studies
Inside Sales for a Generative AI Company
GEN-AI, VIDEO & SAAS / SALES Ai startup

Inside Sales for a Generative AI Company

Our client is an Israeli video AI startup at the forefront of revolutionizing generative AI-powered interactions and content creation. As demand accelerated in the wake of OpenAI's launch, the startup — until then focused primarily on the US and Europe — needed to stand up SDR capability in APAC to support its growing sales team, without the overhead of a full in-region hire. We built and embedded an offshore inside sales capability to help the company capture this demand cost-effectively.

Overview

Key Highlights

Problem Statement

Needed hassle-free expansion of the sales team in APAC to cater to a rapidly growing market, following a surge in demand post the launch of OpenAI.

Approach

Deployed an offshore SDR based in Chennai with a well-defined inside sales process for the enterprise video Gen AI product, integrated seamlessly with the on-shore sales team.

Results

Improved sales funnel conversion and top-of-funnel throughput, with stronger qualification effectiveness across a rapidly expanding sales team.

Project Overview

Details & Results

Problem Statement
  • Sales and business development were accelerating post the launch of OpenAI — demand was skyrocketing 
  • Company was mainly focused on the US/Europe market and wanted to build SDR capability in APAC to support the APAC sales team 
  • Customer was looking for a strong value-to-cost proposition 
Solution

We bolstered the client’s sales team with a dedicated offshore inside sales capability, tailored to their enterprise Gen AI video product. 

  • Sales team was strengthened with 1 SDR based out of Chennai, India 
  • Established a well-defined inside sales process for the enterprise video Gen AI product 
  • SDR equipped with excellent verbal and written communication skills and a neutral accent, for seamless engagement with global prospects
Outcomes
  • Integration: Achieved seamless integration with the on-shore sales team 
  • Qualification Quality: Improved effectiveness of lead qualification 
  • Throughput: Increased throughput — meetings, demos, and SQLs — for a rapidly expanding sales team 
  • Funnel Growth: Created more opportunities for growing the sales funnel through the offshore Chennai presence 
  • Scalability: Success of the engagement led the client to expand the team with additional SDR and AE capabilities to address growing markets in India, the Middle East, Africa, and Southeast Asia 

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