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Case Studies
Delivering Technology Services for an HR AI Tech Startup
GENERATIVE AI — TECHNOLOGY SERVICES HR Tech

Delivering Technology Services for an HR AI Tech Startup

Our customer is empowering the world's workforce with AI-driven skills intelligence. Using responsible artificial intelligence, their platform is redefining how employers connect the right employees to the right roles. Ahead of a major industry conference, the customer needed a marketing application that worked seamlessly with their core product — built and deployed on an unusually tight timeline. We assembled a focused team to design the framework, build the application, and ship it in time for launch.

Overview

Key Highlights

Problem Statement

Needed a brand new marketing application built and deployed in under 2 months, ahead of a key industry conference.

Approach

Stood up a dedicated tiger team to create a new framework from scratch, developing the application in parallel with ongoing core product changes.

Results

Delivered rapid development and integration that empowered marketing efforts and enabled continuous innovation independent of the main product roadmap.

Project Overview

Details & Results

Problem Statement
  • Customer wanted to build a marketing application that works with the core product, on a quick turnaround for a conference 
  • Challenge extended beyond learning the product and tech stack, to also understanding the deployment infrastructure 
Solution

We enabled a tiger team that worked with the customer’s team to create a framework for the marketing application. 

  • Developed the application in parallel as new features were being added to the core product 
  • Aligned the deployment strategy with the customer’s existing framework 
Outcomes
  • Speed to Market: Developed the marketing application within 2 months, in time for the marketing team to showcase it at the conference 
  • New Framework: Created a brand new framework in a short span of time 
  • Marketing Empowerment: Gave the marketing team a platform to continuously innovate independent of the main product’s development cycle 
  • Rapid Integration: Achieved rapid development and integration despite the parallel evolution of the core product 
  • Ongoing Innovation: Established a reusable framework the marketing team can keep building on as new features roll out

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