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Case Studies
LinkedIn ABM Services for a Cybersecurity Startup
CYBERSECURITY — LINKEDIN ABM CYBERSECURITY

LinkedIn ABM Services for a Cybersecurity Startup

Our customer is a cybersecurity innovator in hyper-growth mode, led by a founder with impressive credentials and a product with proven market fit. Their buyers are discerning, highly technical professionals who don't respond to ads or cold email — reaching them requires trust-based, one-on-one selling. We partnered with the founder to build a focused, LinkedIn connection-request-based outreach program designed to earn attention and build credibility with exactly the right prospects.

Overview

Key Highlights

Problem Statement

Needed a unique, LinkedIn connection-request-based outreach approach, best suited for B2B outreach where ACV is under $20K.

Approach

Deployed a semi-automated outreach process tailored to reach discerning technical buyers through low-touch, high-impact LinkedIn engagement.

Results

Achieved 25% acceptance and 3–4% interested warms in steady state, with meetings starting from the first week of engagement.

Project Overview

Details & Results

Problem Statement
  • Customer wanted to reach out to 2 sets of prospects: service providers offering security ops as a service, and end customers looking to deploy state-of-the-art cybersecurity solutions 
  • Buyers are very discerning technical professionals who cannot be targeted by ads or channels like email 
  • Required trust-based, one-on-one selling to reach this audience effectively 
Solution

We worked with the founder to develop a LinkedIn “connection request” based outreach program. 

  • Focused prospecting helped identify the right prospects across the service provider and end customer segments 
  • Deployed low-touch, high-impact technical engagement with key buyers on LinkedIn
Outcomes
  • Acceptance Rate: Achieved 25% connection acceptance and meetings starting from the first week of engagement 
  • Sustained Engagement: Reached 3–4% interested warms in steady state 
  • Trust & Brand Recall: Outreach from the founder’s LinkedIn profile helped build trust with prospective buyers and drive high brand recall 
  • Channel Fit: Proved LinkedIn as the ideal channel for reaching discerning technical professionals who can’t be reached through ads or traditional marketing 
  • Technical Engagement: Built strong technical and business engagement with prospects through hyper-focused LinkedIn outreach 

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