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Case Studies
Sales Cloud Implementation — Salesforce
RETAIL & MANUFACTURING / CRM Manufacturing

Sales Cloud Implementation — Salesforce

Our client is a leading furniture manufacturer with a global store footprint, serving customers across multiple markets. As the business scaled, it needed a modernized customer experience — including mobile — and a backend that made it easier to manage product updates, orders, and promotions. We partnered with the manufacturer to deliver a comprehensive Salesforce Sales Cloud implementation on an accelerated timeline.

Overview

Key Highlights

Problem Statement

Needed a comprehensive Salesforce Sales Cloud implementation on an accelerated timeline to modernize the customer experience across devices, including mobile.

Approach

Implemented Salesforce Sales Cloud with a redesigned UI and an upgraded backend, streamlining product updates, order management, and promotions.

Results

Delivered significant improvement in customer retention and reduced customer acquisition cost by ~27%.

Project Overview

Details & Results

Problem Statement
  • Need for improved customer experience, including on mobile devices 
  • Backend upgrade required for ease of product updates, orders, and promotions
Solution

Salesforce Sales Cloud was implemented with a redesigned UI. 

  • Rolled out product and customer management, along with loyalty solutions, on an accelerated timeline of 8 months 
  • Delivered a comprehensive implementation spanning cloud setup, data cleanup, data migration, configuration, and workflows tailored to the customer’s process needs 
Outcomes
  • Customer Retention: Delivered significant improvement in customer retention rate 
  • Cost Efficiency: Reduced customer acquisition cost by ~27% 
  • Backend Modernization: Streamlined product updates, order management, and promotions through an upgraded backend 
  • Data Integrity: Completed thorough data cleanup and migration to support the new platform 
  • Scalability: Established configuration and workflows tailored to the customer’s process needs, supporting long-term growth across its global store footprint 

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