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Marketing Cloud implementation - Salesforce

Customer is a leading European Airline with operations across the continent and they are using Salesforce to implement their marketing campaigns.

Complete Salesforce Marketing cloud implementation in an accelerated timeline

Multi-channel integrations (e.g. SMS, Email, Calls, Web)

20x improvement in lead segmentation;

45% increase in revenue sold to new customers;

Domain

Airlines, CRM

Tech Stack/Tools

Salesforce, Marketing cloud

Team size

4

Problem Statement

  • Need to improve customer experience
  • Enable detailed analytics, lead segmentation, and marketing funnel tracking
  • Integration with multiple channels

    • Solution

    Salesforce Marketing Cloud was implemented and finetuned to implement and scale all marketing campaigns. Multiple channels (Email, Web, SMS, Calls) were integrated to enable a seamless experience for the customer.

    Results

  • 20x improvement in lead segmentation
  • ~45% increase in revenue sold to new customers
  • Salesforce Marketing Cloud implemented with campaign management
  • Journey Builder has been implemented to set up B2C Engagement
  • Automation has improved the cycle times for campaigns and monitoring of results
  • Social Studio workspace and A/B testing have been enabled effectively

    • Conclusion

    Service cloud was implemented successfully along with multi channel integrations. The solution has enabled a very scalable infrastructure for all marketing campaigns. Detailed analytics have also enabled the launch, monitoring, fine-tuning and iterations of marketing campaigns easily and effectively.