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Inside Sales for Gen AI company

Customer is a Israeli Video AI startup at the forefront of  revolutionizing generative AI-powered interactions and content creation

Hassle-free expansion of sales team in APAC to cater to growing market

Improved sales funnel conversion

Improved top of the funnel throughput

Domain

Gen-AI, Video, SaaS

Tech Stack

Salesforce, Hubspot, Outreach, LinkedIn Sales Navigator, LinkedIn, Zoominfo

Team size

4

Problem Statement

  • Sales and Business development were accelerating post the launch of OpenAI - demand was skyrocketing
  • Company was mainly focused on US/Europe market and wanted to build SDR capability in APAC to support the APAC sales team
  • Customer was looking for a great value to cost proposition

    • Team Configuration

  • Sales team was bolstered with 1 SDR based out of Chennai
  • Well defined inside sales process for enterprise video Get AI product
  • SDR equipped with excellent communication skills (Verbal and Written) with a Neutral accent

    • Results

  • Seamless integration with on-shore sales team
  • Improved effectiveness of qualification
  • Increased throughput (meetings, demos, SQLs) for rapidly expanding sales team

    • Conclusion

    The seamless addition to the sales team with a offshore presence in Chennai, India has created more opportunities for growing the sales funnel. The success of this engagement has led the client to increase the size of the team with more SDR and AE capabilities to address the growing markets in India, Middle-East, Africa and SE Asia.