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Streamlining finance operations for a Gen-AI Video startup

Our customer is empowering the world’s workforce with AI-driven skills intelligence.Using responsible artificial intelligence (AI), our customer’s platform is redefining how employers connect the right employees for the right roles.

Critical activities such as Reconciliations, End of Month/Qtr/Yr Business Metrics, Reporting/Dashboards
Cost reduction by 50% while the business grew by 100%+
Streamlined operations and enabled small excel based automations to drive efficiency and accuracy

Domain

Video Generative AI

Tech Stack

Stripe, Microsoft Excel, Salesforce

Team size

2

The Challenge

Our customer was in a growth boost mode. Their end customers were transitioning from a trial to subscription mode. Hence, the finance team needed a technically strong partner who can help with the finance operations, while they still have financial controllership.

The Solution

We designed a unique extended team structure that collaborates between customer support and finance teams so that we can deliver the transition of customers from trials to paid models. We also built an experienced team for finance operations that can streamline and deliver the routine finance tasks enabling the customer’s finance team to focus on finance controllership.

The Results

We were able to reduce the commercial queries by 40% within 2 weeks. Our processes reduced the finance team costs by 50% and still scale up to handle 2x business growth per quarter.

The Conclusion

Marketing and sales teams are always looking for products/ tools that can accelerate customer buying decisions. The product team is focussed on delivering the best product offering. Here, Appglide technology solutions can act as enablers to bridge the technology for sales and marketing use cases.