Sandbox is a multipurpose HTML5 template with various layouts which will be a great solution for your business.

Contact Info

Moonshine St. 14/05
Light City, London

info@email.com
00 (123) 456 78 90

Learn More

Follow Us

Firefly Sales and Marketing Operations 15366 (1)

Sales and Marketing Operations

Our customer is one of the world’s leading generative AI company, whose technology elevates video content for professionals in the fields of marketing, learning and development, and CX, as well as for content creators of all sorts. Their platform is accessible via a self-service studio, API, or plug-ins, transforming still photos into personalised streaming videos and providing a new interface for businesses to engage with customers.

Challenge

Our customer was going through a phase of rapid growth across multiple geographies. They were receiving a deluge of leads from both inbound and outbound channels. This was overwhelming for the sales and marketing, that was scaling and building processes at the same time. 

Solution

We worked with the sales leadership team to create processes for integration for sales and marketing stacks. We fine-tuned the existing process and took ownership of maintaining the sales operations tasks, so that the sales teams can focus on deal closures instead of tools/ processes.

Results

We were able to streamline the processes within 3 months, enabling the leadership team to focus on closing deals and creating new opportunities. We are also enabling automations that drastically reduce the time the sales team spent on working with sales tools.

Conclusion

Sales and marketing operations are key for any organisation to build a robust and predictable business engine. However, they can also slow down teams and drain them of creative energies by sucking them into routine processes. Applide can help startups using our expertise to free up sales and marketing teams helping them unleash their true potential.

Domain

Gen-AI / Video

Tech Stack/Tools

Salesforce, Hubspot, Python, ZoomInfo, Outreach, LinkedIn Sales Navigator, Zoom

Team size

2