Global Lead Generation and Account Based Marketing
Generate High Quality Qualified Leads and Meetings/Demos through a mix of LinkedIn and other approaches (e.g. Emails, Reachouts)
Appglide Process
We develop and execute campaigns that cover four crucial steps in the ABM process
Prospecting
- Define the user/buyer personas
- Define, iterate and refine target cohorts
- Build hyper customized target lists
- Identify growth hacks
- Set up tools / workflow on sales stacks like Hubspot, Zoho CRM, Salesforce
Contacting
- Setup outreach templates and cadence
- Deliver outreach using LinkedIn and other tools
- Followup to qualify leads
Qualifying
- Assess BANT criteria
- Secondary research to assess fit
Reporting
- Weekly pipeline review
- Charts and analysis
- Fine-tune based on results/market feedback
