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Firefly Finance Operations 4441

A Case Study of Finance Operations

Our customer is one of the world’s leading generative AI company, whose technology elevates video content for professionals in the fields of marketing, learning and development, and CX, as well as for content creators of all sorts. Their platform is accessible via a self-service studio, API, or plug-ins, transforming still photos into personalised streaming videos and providing a new interface for businesses to engage with customers.

The Challenge

Our customer was in a growth boost mode. Their end customers were transitioning from a trial to subscription mode. Hence, the finance team needed a technically strong partner who can help with the finance operations, while they still have financial controllership.

The Solution

We designed a unique extended team structure that collaborates between customer support and finance teams so that we can deliver the transition of customers from trials to paid models. We also built an experienced team for finance operations that can streamline and deliver the routine finance tasks enabling the customer’s finance team to focus on finance controllership.

The Results

We were able to reduce the commercial queries by 40% within 2 weeks. Our processes reduced the finance team costs by 50% and still scale up to handle 2x business growth per quarter.

The Conclusion

Marketing and sales teams are always looking for products/ tools that can accelerate customer buying decisions. The product team is focussed on delivering the best product offering. Here, Appglide technology solutions can act as enablers to bridge the technology for sales and marketing use cases.


Video Generative AI

Tech Stack

Stripe, Microsoft Excel, Salesforce

Team size